Unveiling a New Era in Home Entertainment: Hisense Introduces South Africa’s First 100-Inch TV

Estimated read time 3 min read
  • Revolutionary Display Technology: The Hisense 100U7K boasts a 144Hz refresh rate, Mini-LED technology, Quantum Dot Colour, and Dolby Vision IQ, ensuring an unmatched viewing experience.
  • Pioneering Manufacturing Achievement: Crafted at the advanced Atlantis Factory near Cape Town, this TV marks a historic milestone as South Africa’s first locally manufactured 100-inch television.
  • Global Recognition and Local Impact: Hisense, recently named Global No. 1 Brand in 100-inch TV shipment by Omdia and Best TV Brand for 2024 by Mybroadband, underscores its industry leadership and commitment to South Africa’s manufacturing sector.

Get ready for a game-changer in home entertainment! Hisense, the trailblazing tech giant renowned for its innovative prowess, proudly introduces the groundbreaking 100U7K – the first-ever 100-inch TV made in South Africa. This extraordinary television is a testament to Hisense’s relentless pursuit of excellence and its mission to redefine the limits of display technology.


Built at the cutting-edge Atlantis Factory, just north of Cape Town, the 100U7K stands as a monumental achievement. It underscores Hisense’s steadfast commitment to crafting top-tier display technology and marks a historic milestone for the company and the South African manufacturing sector.

The Hisense 100U7K is packed with jaw-dropping features that are sure to captivate:

  • 144Hz Refresh Rate: Experience ultra-smooth motion and lightning-fast responsiveness, perfect for gamers and movie buffs alike.
  • Mini-LED Technology: Enjoy stunning brightness and contrast, bringing every scene to life with unparalleled clarity and detail.
  • Quantum Dot Colour Technology: Immerse yourself in vibrant, true-to-life colours that elevate your viewing experience.
  • Dolby Vision IQ: Intelligent picture optimization adjusts to ambient lighting, delivering lifelike realism and depth.
  • Built-in Subwoofer and AMD Free-Sync Premium: Feel the power of immersive sound and seamless, tear-free gaming.

At the thrilling launch event in Johannesburg, Luna Nortje, Deputy General Manager at Hisense South Africa, couldn’t contain her excitement: “I am proud to introduce the Hisense 100U7K, a groundbreaking 100-inch TV that exemplifies our commitment to pushing the boundaries of display technology and providing consumers with unparalleled viewing experiences. It is, indeed, an exciting and historic moment for us as a company, and certainly a positive move for the country’s manufacturing sector. This is only the beginning.”

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Hisense’s global acclaim for advancing display technology is well-deserved. The company has been crowned the Global No. 1 Brand in 100-inch TV shipment by Omdia and honored as the Best TV Brand for 2024 by Mybroadband. These accolades cement Hisense’s dominance in the industry.

The debut of the Hisense 100U7K heralds a new era of home entertainment in South Africa, setting the gold standard for immersive viewing and cutting-edge technology.

You can find this spectacular 100-inch TV exclusively at Hirsch’s stores nationwide. For more information about the Hisense 100U7K, visit www.hisense.co.za.

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