This year’s edition, held under the compelling theme “Local Wine Serves the Best Sip,” will spotlight around 30 local winemakers, each showcasing their finest vintages—from bold, full-bodied reds to crisp, refreshing whites. Whether you’re a seasoned connoisseur or a casual wine drinker, there’s something to satisfy every taste.
The expo will be hosted from 24 to 27 July 2025 at Johannesburg’s vibrant Prison Break Market, a proud partner of the event. In keeping with Proudly SA’s mission to create access-to-market platforms for local producers, the expo provides invaluable exposure for local wineries—especially those striving to break into the mainstream.
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A special Buyers’ Session will be held on Thursday, 24 July, offering an exclusive opportunity for trade buyers to engage directly with winemakers, explore unique varietals, and secure future partnerships to help elevate emerging brands.
Happy Makhumalo Ngidi, Chief Marketing Officer of Proudly SA, emphasised the significance of the expo:
“The Local Wine Expo is more than a tasting event—it’s a strategic platform that supports up-and-coming winemakers, helping them build brand visibility and grow alongside the country’s well-established labels.”
Ngidi added,
“Whether you’re drawn to the richness of a cabernet or the zest of a local chardonnay, by choosing local, you’re not only indulging in world-class wine—you’re investing in the future of our wine industry and contributing to much-needed job creation. It’s a chance to rescue some incredible wines from obscurity and raise a glass to South African craftsmanship.”
Visitors can look forward to an engaging experience, meeting passionate winemakers, exploring their stories, and enjoying an exceptional selection of local wines—all in a relaxed, festive atmosphere.
The Proudly SA Local Wine Expo continues to grow in stature, fast becoming a signature event on Johannesburg’s wine calendar. Don’t miss your chance to sip, savour, and support local excellence.
he consumer Local Wine Expo schedule is as follows:
- Friday, July 25: 15:00 – 22:00
- Saturday, July 26: 12:00 – 22:00
- Sunday, July 26: 12:00 – 22:00
To register for the event, visit https://tickets.tixsa.co.za/event/proudly-south-african-local-wine-expo for registration. Spaces are limited, so be sure to secure your spot early. Follow us on Instagram (@proudly.sa), Facebook (@proudlysa), TikTok (@officialproudlysa) and Twitter (@ProudlySA) for the latest updates and sneak peeks leading up to the event.
Strictly no children under the age of 18 will be allowed at the venue. In the spirit of promoting safe driving, Proudly SA requests that guests drink responsibly and never drive under the influence of alcohol. Patrons are encouraged to use e-hailing or chauffeur services or to have sober designated drivers.
