J.C. Le Roux believes South Africans deserve to celebrate more — not only the big wins, but the everyday victories too. As the country’s iconic sparkling wine steps boldly into its new “EXACTLY” era, it’s rewriting the rules. No more waiting for birthdays, promotions or milestones. If it feels right, that’s reason enough.
Friday? Celebrate.
Great week? Celebrate.
Just because? Definitely celebrate.
A New Era, Led by Makazole Mapimpi
Fronting this bold chapter is national hero and World Cup champion Makazole Mapimpi. Confident, stylish and unapologetically himself, he lifts a glass because he chooses to — no permission needed. As the face of the “EXACTLY” campaign, Mapimpi brings authenticity and cultural energy to everyday celebration.
He explains why the campaign speaks to him:
“It’s about celebrating who you are — your journey, your story and your wins. Big or small. J.C. Le Roux is reminding South Africans that moments don’t need to be big to matter. They just need to be yours.”
Everyday Luxury, Made for Real Moments
From rooftop brunches to spontaneous meet-ups with friends, J.C. Le Roux fits into moments where joy shows up naturally. It’s still premium, still crafted with care, but now more accessible, more expressive and more in tune with how people really live.
Friday feels different now.
Bubbles are on your terms — unfiltered, unplanned, unapologetic.
Assistant Brand Manager Siphokazi Solani puts it perfectly:
“J.C. Le Roux is redefining premium celebration — bold, stylish, and without gatekeeping. It belongs on your table, at your brunch, in your TikToks and across your weekend.”
Flavours for Every Vibe
As South Africa heads into 2025’s festive season, J.C. Le Roux offers a bottle (or can) for every mood:
- Le Domaine – for big nights and milestone moments
- La Fleurette – for romantic, softer evenings
- La Chanson – for laid-back, easy-drinking days
Still made in Stellenbosch, still carefully crafted, still proudly the home of celebration — just louder and bolder than before.
The Rules Have Changed
The world has shifted, and celebration has shifted with it. It’s no longer about formality — it’s about personal expression. Your time, your terms, your sparkle.
J.C. Le Roux is the ultimate wingman.
Confident. Bold. Exactly right.
Now raise your glass — it’s time to celebrate.
