Music creation has not been just an art in which DJ Kwame creates sounds suitable for the dancefloor. Instead, the South African DJ, producer and storyteller has always used his sound to depict the reality in which people move.
This time, he takes his concept one step further with “Izwi Lendoda,” a new song created in cooperation with another talented musician named TomyV. In the track, he discusses an issue that is still relevant and makes people talk about identity, respect and financial background.
As a result, the idea of the record becomes more than just a cool groove as the artist uses 3-step rhythm to talk about situations when people are either ignored, ridiculed or discriminated against due to their lack of money and influence.
The message is delivered through catchy beats, but Kwame tries to make the production not only danceable and enjoyable but also thought-provoking.
In addition, “Izwi Lendoda” is a continuation of the creative process that started back in 2015 when Kwame released the House Devotions mixtape. Over the course of years, the album became popular outside South Africa, especially in Zimbabwe, Mozambique and Botswana.
In addition to this, his upcoming EP will further this vision with “Abana Mali,” which features Mthandazo Gatya. The releases will demonstrate how an artist aims to combine the African experience with his listeners both domestically and internationally.
With the coming September release, DJ Kwame is well on the way to establishing himself as more than just a DJ. Instead, he is using music as a platform for dialogue and social commentary.
In the end, “Izwi Lendoda” brings with it one important message: a person’s voice loses no importance with a lack of money in his/her pocket.
