The Miss South Africa, the Reigning Miss South Africa of 2022 Ndavi Nokeri, Forever New and the Imbumba Foundation kick-start their partnership to empower girl children across South Africa. Today, there was an activation to empower over 300 girl children at Mashooro Secondary School, situated at Ga- Mokgwathi village, Tzaneen, Limpopo.

This year, Miss SA Ndavi Nokeri launched her advocacy campaign ‘Ed-Unite’ which encompasses bridging the inequality gap within economically marginalized communities with a special focus on the youth and schools. The programme intends to raise funds for infrastructure/facilities in schools, medical and menstrual hygiene support, sports, and training, as well as mental wellness.

The Imbumba Foundation, which has been working directly with the youth in impoverished communities and schools over the past 12 years, has an extensive footprint and experience namely through the Foundation’s Menstrual Hygiene programme – Caring4Girls.

In 2011, Mr Richard Mabaso overheard a fearful conversation about menstruation between his mom and niece, which enlightened him on the misconceptions and stigmas associated with menstrual cycles. Furthermore, research has shown that a girl can miss up to 50 days of school in a year due to a lack of adequate menstrual hygiene support. Thus, the Caring4Girls programme was established with the aim to support the indigent girl with sanitary towels, puberty education and menstrual hygiene to keep them in school.

To date the programme has empowered over 1,8 million girl children across South Africa and neighbouring countries.
Given Miss SA’s focus on youth development and menstrual hygiene support, the collaboration between Miss SA and Caring4Girls is a perfect match. Further, Forever New are supporting Miss SA’s mandate through a sizeable contribution focused on menstrual hygiene and health. Ndavi will be extending her efforts to other Provinces in South Africa as students return to school next year.

We are delighted that Miss SA reached out to the Imbumba Foundation to collaborate on empowering girl children through menstrual hygiene support and essentially keeping them in school. We look forward to growing our partnership with Miss SA and empowering adolescent girls across South Africa together” Richard Mabaso – Imbumba Foundation: Founder and CEO.

Nomkera Kelani, a Grade 8 learner at Mashooro Secondary School, said “having Miss South Africa here today inspired me because she was incredible with her Dutywa and she is so beautiful.”, Nomkera’s colleague, Mokasulwe added that “today was great with Miss South Africa, thank you for the pads.” Mam Mathlangu, a geography teacher from Mashooro Secondary School, said that “some of the socioeconomic issues that we are facing at our school are teenage pregnancy, girls not having sanitary pads as well as child-headed households. Such programmes from Miss South Africa, Forever New and the Imbumba Foundation really help us to assist our kids.”

Speaking to Sina Moyane from the Imbba Foundation.m – we wanted to find out a bit more

As a woman how does it affect you emotionally seeing that there are other women out there who have to miss opportunities and school all in the name of not being able to afford pads?

“It is one of the reasons why I left corporate and joined the Imbumba Foundation. It saddens me to think that I’ve never had to worry about my menstrual cycle because I have adequate support but there are many young ladies who don’t have that same experience and support.” – Sina Moyane: Imbumba Foundation