Tanqueray and MaXhosa Unveil Unique Collaboration: The Reimagined COPA Glass

Johannesburg, 3 November 2023: In a thrilling fusion of South African craftsmanship and iconic design, Tanqueray proudly announces its collaboration with Laduma Ngxokolo – the acclaimed founder and Creative Director of fashion house, MaXhosa. This innovative partnership sees the reimagining of the beloved COPA glass, a symbol of nostalgia for South African gin lovers, blending tradition with contemporary flair.

Laduma Ngxokolo, known for his avant-garde approach to fashion, brings his distinctive touch to the design landscape through the lens of the COPA glass. Drawing inspiration from the rich tapestry of South African culture, Ngxokolo seamlessly weaves elements of tradition into a modern masterpiece that encapsulates the spirit of celebration. The globally renowned designer will be designing two iterations of the Tanqueray COPA.

The COPA glass, originally a vessel for toasting achievements and special events, now transforms into a work of art that transcends hosting as a style signature. Ngxokolo’s artistic vision breathes new life into this cherished symbol, making it a must-have for collectors and enthusiasts alike.

The partnership doesn’t stop at the glass; it extends to a broader vision of home décor for the MaXhosa brand; hence the natural partnership with Tanqueray. As the boundaries between fashion and interior design blur, leading fashion brands are embracing the world of home aesthetics. Ngxokolo’s foray into redefining the COPA glass reflects this trend, showcasing how fashion can seamlessly pivot to enhance the ambiance of our homes. “I found immense inspiration in collaborating with Tanqueray to design the Copa Glass. Weaving the artistry of our identity into the elegance of glassware has been a creative journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience”, Laduma expresses.

The Tanqueray x MaXhosa COPA glass will be available at all major retailers, nationwide from the 22nd of November when you purchase any two Tanqueray’s, just in time for the festive season. The limited edition pieces will undoubtedly become a centrepiece for gatherings, a conversation starter, and a unique expression of style and culture inside your home.

“Collaborating with Laduma on this project has been an exhilarating experience. It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together. We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration,” says Khanyisa Ntshuntshe, Senior Brand Manager at Diageo.

The launch event promises to be a celebration of South African artistry and culture, with tastemakers, consumers, and cultural connoisseurs coming together to toast to this ground-breaking collaboration. The event will feature an immersive experience that showcases the journey of the COPA glass from its origins to its contemporary reinvention.

Tanqueray and MaXhosa invite you to join them in raising a glass to innovation, culture, and the spirit of collaboration. As we usher in a new era of design, the reimagined COPA glass stands as a testament to the power of creativity and the enduring connection between tradition and modernity.

Tanqueray 0.0 Launches At Oasis-Themed Event, Bringing An Inimitable Twist To The Classic Gin Experience

Johannesburg, 08 May 2023: Tanqueray – the magnificently distilled spirit – treated guests to a day of relaxation and rejuvenation with their latest offering, Tanqueray 0.0. This event took place at the plush, The View Lawns in Auckland Park. Themed The Tanqueray Oasis, guests were treated to a day of wellness activities such as yoga, meditation and spa treatments while enjoying the delectable serves of Tanqueray 0.0.

The event was attended by Joburg’s health, wellness and lifestyle enthusiasts and media. Guests indulged in a refreshing range of cocktails inspired by the unique taste notes of Tanqueray 0.0, including classic gin and tonic, and a series of alcohol-free cocktails to suit al. preferences.

“We are thrilled to showcase Tanqueray 0.0 which is an alcohol-free distilled spirit that delivers the same refined taste as our Tanqueray London Dry ” said Thembeka Mgobozi, Marketing Innovation Manager for Tanqueray. “Today’s event was designed to showcase Tanqueray’s commitment to supporting our consumers’ lifestyle choices by providing a wide range of beverages, including alcohol-free options that can be enjoyed by all.”

The event was well received, and attendees praised Tanqueray for creating such a serene and inspiring atmosphere amidst the hustle and bustle of the city. Tanqueray 0.0 is available nationwide and retails from R289.00. Enjoy this delectable offering and more by visiting www.tanqueray.com or follow us on social media. Instagram at @tanquerayza Twitter @TanquerayZA