Lasizwe, DJ Zinhle, Jonathan Boyton Lee and many more to take Telkom’s consumers on the brand journey
Johannesburg, 9 May 2022: Telkom is thrilled to announce new additions of Mzansi personalities to join the brand on its journey to Connect South Africans to a better life. Following the success of the African Language influencers partnership, the brand felt It prudent to expand beyond languages and partner with personalities that resonate with diverse audiences from the youth, budding entrepreneurs, lifestyle, and multi-cultural audiences. This is in line with the brand’s ethos to leave no man behind in a connected world. These fantastic personalities include social media sensation Lasizwe, award-winning DJ Zinhle, TV personality Carina Nel and radio personality Felix Hlophe.
The campaign, launched in 2020 under the hashtag #TelkomConnectsSA, aimed to drive education around Telkom’s propositions and benefit customers in their home language, to ensure that even the most remote of South Africa’s communities are connected in a language they relate to.
Other additional personalities joining Telkom include; one of Mzansi’s most adored twelebs, Aubrey Senyolo, also known as ‘Mr Airtime’, international TV personality Jonathan Boyton Lee, Radio, TV presenter and producer, model and TV presenter Marciel Hopkins and one of Mzansi’s most adored social media couple Rego and Dise. The team of influencer partners will be using their -digital presence to educate and connect with South African consumers through their diverse forms of content creation to drive engagement and education around Telkom’s offering.
Additionally, Telkom will continue the partnership with radio personalities Khutso Theledi, television personality Zizo Tshwete, radio personality DJ Brian Rikhotso, actor, TV and Radio personality Selby Mkhize, award-winning radio and TV personality Seipati “Twasa” Seoke, a radio legend in her own right Dudu ‘Lady D’ Khoza to continue help drive the brand’s vision to reach diverse communities in a language that they understand from IsiXhosa, IsiZulu, Afrikaans, Sesotho, Tsonga, and English.
“We cannot express how thrilled we are to bring together, yet again, such a dazzling array of talented, innovative brand influencer partners to join the Telkom Family. We are excited to continue the relationships with our previously announced brand influencer partners who have been instrumental in helping the brand live to its true brand ethos of leaving no man behind by reaching and engaging consumers languages that they understand and through personalities, they best relate to,” says Telkom’s Chief Marketing Officer, Gugu Mthembu.
Telkom has made meaningful strides recently, from being voted by the youth as the coolest Telecommunications brand for two years to notably climbing up the ranks to become the third-largest mobile network service provider in the country.
“I am truly excited and honoured to be part of the blue family. Telkom has been a brand that has connected us all for decades so I’m especially looking forward to working with my fellow peers, Lady D Khoza, Lasizwe and DJ Brian as we engage and connect South Africans to a better life,” said DJ Zinhle
“Being part of a brand that helps connect us to the rest of the world is a game-changer! I am looking forward to taking my audience on this journey with me, and sharing all of Telkom’s exciting offerings,” says Jonathan
“With the world becoming more digital, our focus is to align with digital and social trends to enable the brand to reach and fulfil consumers’ digital lifestyle needs and aspirations and to live their true Monate, through connectivity. The new addition of brand-influencer partners will assist us in achieving that goal, “concludes Mthembu.
For more details on the Telkom product offerings from Telkom, visit Telkom.co.za follow Telkom on Twitter @TelkomZA and the Telkom page on Facebook.