One of South Africa’s most celebrated fashion brands is set to make history at this year’s Hollywoodbets Durban July as MaXhosa Africa joins forces with Saso’s Marquee Experience in a groundbreaking collaboration that promises to redefine luxury, culture and fashion on race day.
Saso’s Marquee Experience has announced MaXhosa Africa as its official Culture and Fashion Partner, bringing the internationally acclaimed fashion house into the heart of one of the country’s most prestigious lifestyle events. The partnership marks a significant milestone for both brands and introduces what will be MaXhosa Africa’s first-ever fashion showcase at the Hollywoodbets Durban July, as well as its first dedicated fashion presentation in Durban.
The collaboration was officially unveiled during an exclusive launch event held at MaXhosa Africa’s Johannesburg headquarters, where invited guests were given a glimpse into what is expected to be one of the most sought-after hospitality experiences of the 2026 Durban July season.
Founded by visionary designer Laduma Ngxokolo, MaXhosa Africa has earned international recognition for its distinctive approach to luxury fashion, blending African heritage with contemporary design. The brand’s global profile continues to grow following its acclaimed appearances on international runways, including a standout showcase during Paris Fashion Week, which further cemented its position as one of Africa’s leading luxury fashion houses.
Guests attending Saso’s Marquee Experience can expect far more than a traditional fashion presentation. MaXhosa Africa will unveil never-before-seen creations from its bespoke and atelier collections, offering an exclusive look into a side of the brand rarely experienced by the public. The showcase will introduce audiences to the craftsmanship, luxury lifestyle offerings and custom-made creations that continue to define the MaXhosa brand beyond fashion.
“Partnering with MaXhosa Africa felt like a natural alignment of vision and values,” says Lusaso “Saso” Ngcobo. “Both brands are passionate about celebrating African excellence at the highest level. This partnership allows us to create a truly immersive experience that blends culture, luxury, fashion and entertainment in a way that feels authentic and aspirational.”
Ngxokolo echoed the sentiment, highlighting the opportunity to deepen the brand’s connection with KwaZulu-Natal while expanding public awareness of MaXhosa Africa’s broader creative vision.
“To partner with entities such as Saso’s Marquee Experience creates opportunities for us to extend our reach within a province that has welcomed us with open arms. We are excited to showcase not only our fashion but also our atelier, bespoke offerings and the broader MaXhosa lifestyle. This partnership allows us to present who we are as a brand beyond clothing and introduce our approach to curation, culture and contemporary African luxury.”
The announcement also revealed an impressive lineup of premium brand partnerships. Stella Artois joins as the official hospitality partner, bringing its globally recognised expertise in premium experiences, while Moët & Chandon has been confirmed as the official champagne partner, further reinforcing the marquee’s luxury credentials.
Adding even more excitement to the occasion, Amapiano superstar Kabza De Small has been announced as the first headline performer for the event. Widely regarded as one of the architects of the global Amapiano movement, Kabza’s inclusion signals the calibre of entertainment guests can expect, with additional artist announcements expected in the coming weeks.
The latest developments build on the growing success of Saso’s Marquee Experience, which was recognised as Best Marquee at the 2025 Hollywoodbets Durban July. Returning with an even more ambitious vision, the award-winning experience aims to once again set the standard for premium hospitality, cultural storytelling and luxury entertainment at one of South Africa’s most prestigious social and sporting events.
Guests can look forward to a carefully curated fusion of world-class entertainment, elevated hospitality, luxury fashion showcases, premium brand activations and immersive cultural experiences that celebrate the richness and sophistication of contemporary African luxury.
With tickets now officially on sale and further announcements still to come, anticipation continues to build ahead of 4 July 2026. If the unveiling event is any indication, Saso’s Marquee Experience is poised to deliver one of the most talked-about highlights of this year’s Hollywoodbets Durban July.
