Johannesburg: True generosity and the spirit of Ubuntu has proven to be an intrinsic part of the Tastic brand through their celebrations of our heritage and the food that undeniably brings South African’s together as far back as 51 years ago when the brand started living in our hearts and homes.

This testament came to its apex when internationally acclaimed knitwear designer Laduma Ngxokolo and Tastic Rice housed an online auction over 7 days on and celebrated with a dinner at the MaXhosa store.

The founding pillar for the TasticXLadumaeducational fund was driven by the need to support students across South Africa by giving them access to higher education and paving the way for future leaders.

Kickstarting the education fund, Tastic pledged over a quarter of a million rand and opened up the fund to pledges from all South Africans. To further raise funds, Laduma Ngxokolo, founder of Maxhosa Africa, designed a one of a kind rug that embodies the core values and principles of this unique collaboration and was auctioned off.

“We are excited to have finally reached this point in our TasticXLaduma journey, where our goal of meaningfully making a difference is coming full circle” Says Thembi Sehloho Marketing Director for Rice and Pasta at Tiger Brands.  

“It has always been important to the Tastic brand to be able to give back through the use of spaces that inspire, educate and touch the hearts of our consumers and we think closing off this unprecedented year with this exclusive and limited edition rug is a perfect fit” continues Sehloho.

This auspicious occasion was attended by many bidders who wanted a shot at owning the beautiful piece that would serve as a reminder of paying it forward for the country’s future leaders. The winning bidder who wishes to stay anonymous took the rug home at an impressive R431 000. 000. Giving lucky individuals 431 000 chances for education.

“I never tire in telling the story of how my success is routed in the act of someone demonstrating the spirit of Ubuntu by investing in my education, and I feel privileged to be able to contribute towards changing someone’s life the way mine was changed. I hope this rug, which is a labour of love constantly serves as a reminder to the winning bidder that they have contributed to building to someone’s future.” Says Knitwear designer Laduma Ngxokolo

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