Johannesburg, 20 October 2023
In an exciting collaboration that promises to infuse an irresistible blend of scents and a groundbreaking festival experience, AXE, the globally renowned grooming and personal care brand, has announced its partnership with the eagerly anticipated Hey Neighbour Festival.
The Hey Neighbour Festival, a dynamic celebration of music, art, culture, and community, has swept across South Africa, becoming a focal point of conversations nationwide. AXE’s reputation for keeping you fresh and confident aligns seamlessly with the festival’s mission to create unforgettable moments.
AXE’s presence at the Hey Neighbour Festival is set to take the event to unprecedented heights, with the introduction of the AXE Dome—a first-of-its-kind concept in South Africa. The Dome will serve as a canvas for interactive displays and captivating visuals, promising to transform this year’s festival into an extraordinary multisensory experience.
Gareth Marshall, Sponsorship & Partnership Lead at Unilever South Africa, expressed his excitement, saying, “We’re absolutely thrilled to join forces with Hey Neighbour Festival and introduce this ground-breaking experience through our AXE Dome. The Dome embodies the very essence of AXE, delivering a sensory experience that deeply resonates with our audience. Our partnership with Hey Neighbour Festival allows us to connect with our fans in a way that’s truly unique, all while ensuring they stay fresh and confident throughout the event.”
As part of the dome activation, festival-goers will not only have the opportunity to sample AXE’s diverse product range but also immerse themselves entirely in the world of AXE, exploring various variants and ingredients. From body sprays to deodorants, attendees will enjoy a hands-on experience with AXE’s products, enabling them to discover their favorite scents and stay fresh, regardless of how long the festival lasts.
Glen, Managing Director of Hey Neighbour Festival, expressed his enthusiasm, saying, “We’re thrilled to welcome AXE as our partner for this year’s Hey Neighbour Festival. AXE’s dedication to enhancing the festival experience through the ground-breaking AXE Dome and sampling opportunities aligns perfectly with our mission to create moments of joy and connection that are simply unforgettable. Together, we’re poised to make this festival season the best one yet.”
The partnership between AXE and Hey Neighbour Festival promises to redefine the festival experience, leaving festival-goers with lasting memories and, of course, an invigorating feeling of freshness. Be sure not to miss this electrifying collaboration at the Hey Neighbour Festival.
For more information about AXE and Hey Neighbour Festival, visit: