Johannesburg: Castle Milk Stout in partnership with Mzansi Magic launched the highly anticipated 4-part “Black Conversation series” featuring South African opinion-leaders and media personalities such as Celeste Ntuli, Mthokozisi “Mablerh” Cele, Dineo Ranaka, Ayabonga Cawe and Thembisa Mdoda-Nxumalo to name a few. The event was hosted at The View Boutique Hotel in Auckland Park. Just like the series, the well-attended viewing event delivered thought-provoking conversations through a panel discussion consisting of the Brand Manager, Khensani Mkhombo, creative leads at Joe Public United, Tshepo Mogorosi and Xolisa Dyeshana as well as Executive Producer at Passion-Lane, Musa Khumalo.
The Black Conversations series was conceptualized as a component to drive the Castle Milk Stout brand’s “Don’t Fear Black; Savour it” campaign, which is based on insights which indicate that beer drinkers do not trial “Inkunzi’emnyama” (black bull) as the beer is affectionately known to its endearing drinkers; because of the liquid’s dark, black colour. As a purpose-driven brand, strongly rooted in the celebration of Africans, this perception held by consumers, indicated a large subject, affecting society that needed to be addressed – the negative affiliation associated with ‘black’ not just as a colour but as a concept, an attitude and an identity. Through the Don’t Fear Black, Savour It campaign, the brand seeks to unpack blackness positively and in response to embracing blackness, Castle Milk Stout, through this series, seeks to open a platform to discuss blackness openly and authentically.
As a brand, we are invested in providing positive dialogues for all South Africans to engage on issues which impact us as Africans. We are confident that all the episodes will evoke stimulating discussions that will contribute to fostering a society that allows Africans to de-mystify misconceptions about blackness. The first episode for instance, delves deeper into the concept of cancel culture and the negative connotations attributed to “Black Twitter”. We are looking forward to engaging all South Africans on the addressed topics, and are welcoming to the differing opinions that are shared by the cast, viewers and anyone else who has wanted to discuss these topics, with the utmost respect and without the fear of being misrepresented or unfairly judged.” Said Castle Milk Stout Brand Manager, Khensani Mkhombo.
The viewing session gave a glimpse into the first episode titled “black Twitter”, in this episode, the outspoken panel unpacked cancel culture and the ripple effect it has on those that have been ‘cancelled’. Castle Milk Stout believes that the selection of a diverse cast featuring prominent personalities, will bring attention to societal issues that are often left unsaid; with dire consequences.
Produced by Passion Lane Productions in partnership with Joe Public United. The four-part series features dynamic and diverse personalities in Musa Mseleku, Celeste Ntuli, Phil Mphela, Ayabonga Cawe, Mthokozisi ‘MaBlerh’ Cele, Rhodé Marshall, Felix Hlophe, Gogo Skhotheni, Lesego Tlhabi; Aubrey Masango, Refilwe Modiselle, Penuel Mlotshwa, Felix Hlophe; Musa Mseleku and Thembisa Mdoda-Nxumalo.
The four-part series is set to premiere on Mzansi Magic on 20 October 2022.
For more information and queries, consumers can visit and follow the official Castle Milk Stout social media accounts:
Twitter: @CastleMilkStout
Facebook: Castle Milk Stout
Instagram: @castlemilkstout_sa
YouTube: Castle Milk Stout
