- Empowering Emerging Talent: Trace continues its mission to showcase fresh African talent by empowering young creatives to produce high-quality local content while retaining popular shows amid changes.
- New and Exciting Content: Trace Urban introduces original shows like New Music Friday and Drill Hits, focusing on emerging talent and the popular drill music genre, ensuring viewers have access to the latest hits and trends.
- Celebrating Local Culture: Trace Africa emphasizes local music and culture, introducing a dedicated hour for undiscovered artists, alongside thematic shows and playlists that highlight the vibrant rhythms of South Africa.
Levi’s® and Global Icon Beyoncé Team Up to Reimagine Denim Legacy in New Campaign
Trace Urban and Trace Africa: Empowering Young Talent and Showcasing Local Culture
Trace is on a mission! The channel is dedicated to highlighting fresh African talent. Today, it announced plans to continue empowering young and emerging creatives. Their goal? To produce high-quality local content while keeping the top-performing shows that viewers love, even as changes unfold.
Staying Connected to Urban Culture
Trace understands urban culture’s pulse. It aims to deliver even more of what viewers adore—music. This includes both current favorites and exciting new shows.
All Black, No Diamond: Blaq Diamond Ghost the Biggest Event of the Year
Trace Urban: “More Hits. More Fresh. More You”
As the country’s top Hip Hop, R&B, and Rhythmic music channel, Trace Urban has evolved. It now offers a simplified, playlist-driven experience. Viewers can expect more hits and original content at fixed times throughout the day.
Fans will still enjoy their favorite shows in the 2024/2025 lineup. These include K-Pop Hits, Gqom 10 Hits, SA Hip Hop 10, and Piano to the World.
But that’s not all! Trace Urban is focused on increasing fresh content. Upcoming original shows will introduce new talent and music for the next season. These include House of Trace, featuring live performances on Trace Sessions, and the flagship show New Music Friday, dedicated to debuting the hottest tracks.
Rhythms of the Motherland: South Africa’s First International Blues and Jazz Festival Unveiled
NEW MUSIC FRIDAY
This fan-favorite show is a must-watch! It blends energy with a commitment to discovering new talent. Each episode keeps viewers up-to-date on the freshest tracks in the industry.
Mark your calendars! New Music Friday premieres on October 11, 2024. Catch it every Friday at 12:00, 17:00, and 20:00, with repeats on Saturdays at 12:00.
DRILL HITS
New to the channel, Drill Hits will shine a spotlight on the rapidly growing drill music genre. Viewers can expect the best tracks and emerging artists shaping this exciting scene.
Drill music, a subgenre of hip-hop, originated in the early 2010s in Chicago. It gained popularity in the UK, especially London. Known for its gritty and raw lyrical content, drill music often reflects street life and urban youth struggles.
Drill Hits airs every Tuesday from 15:00 to 15:30.
SHORTS
Another exciting addition, Shorts connects TV with social media. In today’s fast-paced world, this show delivers quick, engaging content. Its dynamic format keeps viewers hooked!
K-POP HITS
The global K-Pop movement continues to grow, and K-POP Hits remains a Trace audience favorite. Tune in on Monday, Wednesday, and Friday from 15:00 to 15:30.
Trace Africa: “Kuningi – More of What You Love”
Trace Africa proudly focuses on South African music and culture. The channel will continue to deliver thematic shows, now with even more local music.
Trace Africa reflects South Africa’s rhythmic lifestyle. It aims to deliver what viewers love while showcasing a rich mix of local and Afro-urban sounds. The channel’s goal is clear: to push more local talent into the spotlight.
In the coming weeks, Trace Africa will air various external shows that explore local lifestyles. Plus, the channel will introduce a dedicated hour for undiscovered artists. This gives a platform to local talent and highlights hidden gems in the music scene.
Trace will also feature top-performing shows, including originals like Hit 30 and Hits & Lyrics. New playlists will enhance the experience, featuring themes like Afro Vibes, Amapiano Plz, All Hip Hop, and Fresh and New.
With all these exciting developments, Trace is set to deliver more hits and fresh content than ever before!
“With change comes great opportunity. We are confident that our new programming lineup will not only resonate with our current audience but also attract new viewers to Trace. For 17 years, Trace has been a key player in promoting South African music on a local, regional and global stage. With the success of the pan-African Trace Awards, launched in 2023 and set to return in 2025, we continue to elevate African music and culture to new heights. Our commitment remains steadfast—to empower emerging talents and amplify the rich diversity of Afro-urban music worldwide.”
Trace’s Managing Director – Southern Africa, Valentine Gaudin-Muteba.
