This season, two cultural icons unite for a collaboration that’s equal parts nostalgia and fresh energy. Converse and Coca-Cola join forces to launch the Converse x Coca-Cola Collection — a celebration of love, creativity, and joyful connection.
Blending Converse’s spirit of self-expression with Coca-Cola’s legacy of togetherness, the collection reimagines the classics through shared style and optimism. At its core is a simple truth: everyone’s a Chuck, and every story is worth sharing — whether through your favorite sneakers or a bottle of Coke among friends.
Directed by Bradley Calder and shot by Sam Balaban, the campaign stars Vince Staples as “Chuck,” embodying the effortless cool and cultural heartbeat of both brands.
- A Cultural Fusion: Converse and Coca-Cola celebrate creativity, community, and connection through a limited-edition collection of footwear and apparel.
- Iconic Design Meets Modern Craft: The standout Chuck 70 in Coca-Cola red merges timeless style with premium materials for collectors and creatives alike.
- A Toast to Self-Expression: With customizable Chucks, vintage-inspired pieces, and global appeal, the collaboration invites everyone to share their story in style.
The collection pays tribute to Coca-Cola’s signature design cues — from its vivid red and white palette to the vintage green of its glass bottles — all reinterpreted across Converse’s timeless silhouettes. The limited-edition Chuck 70 leads the lineup in bold Coca-Cola red, crafted with premium materials and fine details fit for collectors and creators alike.
Completing the range are Chuck Taylor All Stars inspired by classic Coke flavors, along with statement apparel — cozy hoodies, graphic tees, and heritage-inspired accessories — designed to keep the spirit alive from streets to campuses.
Arriving just in time for the holiday season, the Converse x Coca-Cola Collection invites you to step into a story where every walk, laugh, and sip celebrates what connects us all.
