It’s officially FESTIVAL o’clock and Converse is serving the perfect looks for the festivities.
Last weekend, Converse was elevating #CreateNext at the one of Mzansi’s most loved three-day festival, Rocking the Daisies, that started over two decades ago in the Western Cape and is now also exhibiting showstopping performances in Gauteng as well. This longstanding festival had 4 stages where international acts such as JID, Stormzy, BAS, and our local favourites such as Focalistic, Kamo Mphela, PH, Sun EL Musician, DJ Lag, and Bongeziwe Mabandla to name a few created showstopping moments at this years festival.
The global footwear brand, Converse firmly shows off the spirit of #CreateNext by partnering and collaborating with such projects and activities, that highlight the brands aim to empower young creatives in Mzansi.
This year, Converse joined forces with music and culture experiential brands such as ComUnity, Rainbow Social, Converse Ult X, Back to The City Festival and recently Rocking the Daisies.
For this second consecutive partnership in this festival, this year the brand highlighted #CreateNext through activation areas that had a skateboard park, hooping competitions, customization stations and graffiti walls – in hopes of giving the creatives a canvas to create through sport, fashion and art while enjoying the sonic and scenic energy at the festival.
“This is a festival where creators go and collaborate from a music, art, and fashion perspective. We have people curating exceptional fashion looks with Converse and It’s good to see how these different local creators find ways to collaborate with global brands. It’s great to see all the Chucks that were rocked as creatively as they were – awakening the KeDezemba spirit,” said Converse SA Marketing Manager, Tebogo Motlhamme.
What’s a festival without the right fit? Let’s do a quick vibe check.
Here are the festival looks that the Converse All Stars rocked with at the 2023 Rocking the Daisies festival that took place this past weekend at the Cloof Wine Estate in the Western Cape.
Converse continues to release many great silhouettes such as the Chuck Taylor All Star Cruise, Awake, the AS 1 PRO editions, the newly released Chuck 70 Geo Forma boot from Converse and A-COLD-WALL as well as the second collaborative limited-edition product capsule collection stemming from the partnership Converse has with Liverpool FC.
Connect with Converse South Africa on social media by following @converse.za and #CreateNext for all the updates.