Cape Town, South Africa – Sneaker Factory, a proud member of the Foschini Retail Group, marks a triumphant milestone as it gears up to celebrate five years since its inception. 

Founded in November 2019 with its inaugural store opening in Golden Acre, Western Cape, the brand has rapidly ascended to become a leading destination for affordable footwear and apparel in the country, as the best value branded sneaker destination.

From its humble beginnings, Sneaker Factory has grown exponentially, boasting an impressive network of over 200 stores across South Africa. What began as a vision to provide unparalleled value and access to top-tier brands to all South Africans, has evolved into a thriving enterprise, offering customers an extensive selection of renowned labels including Adidas, Vans, Hi-tec, Reebok, Puma and many more.

Not content with merely offering the best from global giants, Sneaker Factory has expanded its horizons by introducing its very own brand of apparel, proudly crafted with 100% locally sourced materials and made by the local community. This initiative not only underscores the brand’s commitment to supporting local industry but also showcases its dedication to offering customers exceptional quality and style and unbeatable value.


“Sneaker Factory’s rapid growth and success in these five years is a testament to the dedication and passion of our team, as well as the unwavering support of our loyal customer base” stated Sneaker Factory Marketing Manager Lulama Mnisi and affirmed, “We set out to create a one-stop destination for the top local and international sneakers and apparel brands at affordable prices. And with our expansion and introduction of our own brand just five years into our inception, we’ve truly solidified our position as the go-to destination for fashion-forward individuals across the country.”

Since its inception, Sneaker Factory has remained steadfast in its commitment to providing an unparalleled shopping experience, combining great customer service with an extensive product range that caters to every taste, preference and pocket.

Looking ahead, Sneaker Factory is poised for continued growth and innovation  with new store with in the pipeline. Sneaker Factory is here for the people.

The best branded sneaker destination at the best prices, guaranteed!

To connect with Sneaker Factory or get more info about their offerings, please check out their online platforms:

INSTAGRAM  Thesneakerfactory_sa
Facebook      Sneaker Factory
Tiktok            Thesneakerfactory_sa
youTUBE       Sneaker Factor

Footwear for the Future: Liberty Promenade’s Gift of School Shoes Makes a Difference

Cape Town, 4 March 2024: Liberty Promenade, in its ongoing dedication to uplift the Mitchell’s Plain community, recently led a heartwarming endeavor to supply school shoes for children in need. Understanding the crucial role of adequate footwear in the lives of young learners, the mall took proactive steps to address this pressing issue. Following valuable input from its patrons, Wavecrest Primary School was chosen as the recipient of this meaningful initiative.

The handover ceremony, held on 22 February, was a joyous occasion marked by smiles and gratitude from the students. The donation of school shoes couldn’t have come at a more opportune time, as many learners across South Africa struggle with inadequate or worn-out footwear, often resorting to ill-fitting hand-me-downs. This situation can lead to discomfort, blisters, and a reluctance to participate in physical activities.

The initiative was made possible through the proceeds from ticket sales of Liberty Promenade’s “Happy Lab” festive activation. Thanks to the unwavering support of shoppers, 30 deserving students each received a brand new pair of school shoes, symbolizing the collective effort in addressing this significant need. These students hail from various neighborhoods, including Rocklands, Strandfontein, Bayview, and San Remo, with some traveling from Phillippi and Khayelitsha.

Research has highlighted the profound impact of proper footwear on children’s attendance and engagement in school-related activities. Liberty Promenade’s initiative seeks to break down barriers to education and empower children in Mitchell’s Plain and its environs to excel both academically and personally.

Brenda Bibby, General Manager of Liberty Promenade, underscored the mall’s commitment to educational equity, remarking, “We firmly believe that every child deserves the chance to thrive in school, irrespective of their socio-economic circumstances. By providing school shoes to these children, we aim to eliminate a hindrance to education and empower them to unleash their full potential.”

Expressing gratitude for Liberty Promenade’s support, Deon Bougardt, principal of Wavecrest Primary School, remarked, “We are immensely thankful for the support of Liberty Promenade, who shares our dedication to advancing education. We firmly believe that being dressed in complete uniform instills discipline. This initiative will undoubtedly empower these students, making them feel valued and enabling them to attend school with pride.”


The National Football League will touch down in Cape Town this September with a weekend of NFL fan events to celebrate the kickoff of the 2023 season.
The NFL will hold a series of fan events on Saturday, 16 and Sunday, 17 September, as part of the NFL Africa program – a long-term, multi-market, commitment to growing the game at every level across the continent. 

The ‘NFL Experience: Cape Town’, an immersive American Football event for fans in South Africa, will take place on Saturday, 16 September at the Cape Town International Convention Centre.  

The event will give local fans the full NFL experience, from testing their skills through interactive NFL football and NFL Flag activities, to learning more about the history of the League. Fans will also be able to sample American cuisine and will have the opportunity to check out authentic NFL merchandise, in an American football takeover.

The iconic Vince Lombardi Trophy will be on display alongside NFL memorabilia, as well as activations featuring Madden NFL 24, Pro Era, Wilson footballs, authentic player jerseys from Mitchell & Ness and apparel from Kingdom & Co.

An NFL Viewing Party, in collaboration with ESPN Africa, will take place on Sunday, 17 September, at the V&A Waterfront Amphitheatre to close off the weekend. The event, beginning at 17.00, will fuse together live entertainment from NFL Legends and local South African personalities with a live viewing of a game from week two of the NFL season. Fans in attendance will also have the chance to play games and win various prizes and exciting giveaways.

Fans will be joined by Osi Umenyiora, the former New York Giants defensive end and two-time Super Bowl winner, leading the NFL’s expansion efforts in Africa. He will be joined by South Africa’s own NFL Legend Gary Anderson – who played in the NFL for 23 seasons – in addition to NFL veteran Kenny Stills.

 “It will be exciting to see the NFL in South Africa this September, in what promises to be a brilliant showcase of American Football in Cape Town for fans to enjoy,” said Umenyiora“We’re thrilled to bring the game closer to South African fans and build excitement for the NFL throughout the country. Fans – get ready, this is just the beginning! The NFL will see you in September.”  

 “I’m proud to welcome the NFL to South Africa for the first time,” said Anderson. “I look forward to seeing fans in South Africa enjoy the ‘NFL Experience: Cape Town’ for themselves, and I can’t wait to join them in the stunning city of Cape Town to help grow fandom in my home country.”

Fans can sign up for tickets, free of charge, to attend the ‘NFL Experience: Cape Town’ by visiting

Fans can also register for tickets onsite on the day of the event. 

Tickets are not required for the NFL Viewing Party.   

‘NFL Experience: Cape Town’ 
Location: Cape Town International Convention Centre  
Date: Saturday 16 September 
Time: 11.00 – 18.00   
Tickets: Free of charge.
Sign up for tickets in advance here: Tickets available on the day. 
‘NFL Viewing Party’ 
Location: V&A Waterfront Amphitheatre  
Date: Sunday 17 September  
Time: Starts 17.00
Tickets: No tickets required.
For more information, visit  

For more information on NFL Africa follow @NFLAfrica on Twitter and Instagram