L’Oréal Paris Unveils Groundbreaking “Walk Your Worth” Fashion Show in Johannesburg

Estimated read time 3 min read

In a move set to dazzle the fashion world, L’Oréal Paris proudly announces its inaugural Walk Your Worth fashion show, set to debut at SA Fashion Week on Friday, April 19, 2024. The event, hosted at the prestigious Mall of Africa, promises to be an homage to the influential women shaping South Africa across diverse industries.

The unveiling of Walk Your Worth follows closely on the heels of Talk Your Worth, the locally produced podcast by L’Oréal Paris. This podcast aims to foster meaningful conversations surrounding self-worth, self-empowerment, and self-acceptance. Additionally, the brand recently appointed acclaimed actress Thuso Mbedu as its first spokesperson for sub-Saharan Africa, further solidifying its commitment to championing diversity and inclusion.

Set against the backdrop of Paris Fashion Week’s renowned L’Oréal Paris Le Défilé runway show, Walk Your Worth marks a significant milestone in South Africa’s fashion landscape. With a core focus on women’s empowerment, L’Oréal Paris seeks to celebrate the strength and resilience of women worldwide. Among the esteemed personalities slated to grace the runway are luminaries such as Bonang Matheba, Miss SA Natasha Joubert, and Thembi Seete, among others.

Partnering with Biji La Maison de Couture for Walk Your Worth, L’Oréal Paris ensures a fusion of haute couture and empowerment. Biji Gibbs, the creative force behind Biji La Maison de Couture, expresses her enthusiasm for the collaboration: “I have had the privilege of doing what I love for the last three decades and am delighted to be collaborating with L’Oréal Paris and SA Fashion Week to bring Walk Your Worth to life. Each garment seeks to enhance the beauty of those wearing it, and I look forward to seeing all our models walk their worth on the runway this April.”

Ayanda Mackay, Marketing Manager for L’Oréal Paris, emphasizes the brand’s commitment to empowerment: “As a feminine and feminist brand, we continue to champion women’s empowerment, and are thrilled to have women of this calibre grace the L’Oréal Paris runway. We look forward to this being one of many highlights on our continent that speak to L’Oréal’s commitment to inclusivity and empowerment.”

The anticipation surrounding Walk Your Worth is palpable, promising an unforgettable fusion of fashion, empowerment, and celebration. As L’Oréal Paris takes center stage in Johannesburg, it reaffirms its dedication to uplifting and honoring the voices and experiences of women everywhere.

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