Jägermeister has introduced the SafeNow personal safety platform for Haus of Kühl 2026, giving attendees instant access to emergency support throughout the event.
As excitement continues to build for Jägermeister Haus of Kühl 2026, the brand has announced the introduction of SafeNow, a global personal safety platform designed to provide festivalgoers with an added layer of protection before, during and after the event.
The initiative forms part of Jägermeister’s global commitment to promoting safer nightlife experiences, ensuring attendees can enjoy the music, culture and atmosphere with greater peace of mind.
According to Ephraim Manana Snr, Culture & Experiential Marketing Manager at Jägermeister, creating memorable nightlife experiences goes hand in hand with prioritising the wellbeing of guests.
“At Jägermeister, we believe great nightlife starts with creating spaces where people feel safe, supported and free to enjoy the moment. We’re proud to bring SafeNow to Haus of Kühl, giving attendees access to a trusted global safety platform while strengthening the support available throughout the event experience,” he said.
The SafeNow app allows users to create a trusted network of friends, family members or nominated contacts before attending the event. If assistance is required, users can trigger an alert that instantly shares their live location with their trusted contacts.
For Haus of Kühl 2026, the festival venue will also operate as an official SafeNow Zone. This means attendees who activate an alert while inside the event will be able to notify on-site security teams, allowing for a faster response should they require assistance.
The safety platform is designed to remain useful beyond the festival itself, offering protection while travelling to and from the event or during everyday situations where users may need immediate support.
By integrating SafeNow into the Haus of Kühl experience, Jägermeister continues to demonstrate its commitment to creating safer, more inclusive spaces where music lovers can celebrate responsibly while feeling supported throughout their festival journey.
Haus of Kühl 2026 is set to take place on 25 July 2026 at Victoria Yards in Johannesburg, with Phase Two tickets currently available following the rapid sell-out of the first release. Organisers expect this year’s edition to be the biggest instalment of the event to date, combining world-class entertainment with an enhanced focus on attendee wellbeing.
Event Details & Tickets
Following the rapid sell-out of Phase One tickets, Phase Two tickets are officially available for what promises to be the most ambitious edition of the event to date.
• Date: 25 July 2026
• Venue: Victoria Yards, 16 Viljoen Street, Lorentzville, Johannesburg
• Tickets: Phase Two Available Now on meistermarket
