Whereas Durban July may have had a number of highlights in terms of races on the track this year, there was also plenty of action off the track when the night rolled around. This year, the place to be during the after-hours entertainment of Durban July weekend was the Durban Hot Box.
The headline partner, Smirnoff Ice, brought their signature energy to this celebration and teamed up with two of the biggest names in music in Durban, DJ Sox and DJ Tira, to provide a true reflection of the city’s culture.
Everything at Durban Hot Box started with sound and rhythm, but it quickly turned into a celebration of community, and the event was frequented not only by partygoers but also by artists, creative personalities, influencers, tastemakers and the nightlife community.
For Smirnoff Ice, participation in the event was just another step towards the realization of its We Do We Nakanjani platform, which emphasizes individuality and the celebration of authentic self-expression and connection between people.
As Ifeoma Agu, the Group Head of Culture, Influencers and Advocacy at Diageo South, West and Central Africa stated, Durban July is one of the best places in the country for a cultural and creative expression.
Consequently, the partnership allowed Smirnoff Ice to engage with the local culture in person and create a venue for interaction, celebration and authentic self-expression.
On the other hand, DJ Sox and DJ Tira made sure that the music did not take a backseat to everything else that happened at Durban Hot Box, ensuring that the night was transformed into a high-energy celebration that was clearly Durban in style.
Overall, the event held during Durban July proved why the city remains one of the most important nightlife locations during this celebration.
At the same time, participation in the event reinforced the commitment of Smirnoff Ice to being present in all places where the culture is present, connecting people and allowing the good times to go on past races.
Consumers can get into the spirit and maintain the energy by purchasing packs of Smirnoff Ice in retailers such as Makro, Checkers Sixty60, Pick n Pay and Takealot and by following @SmirnoffSA.
