As this brand’s household favourite turns 100 years old, it is launching Black Cat Creamia, a different version of the classic peanut butter that will provide consumers with a smoother, creamier and sweeter experience of this product.
However, there is more to Creamia than just its taste.
This new version of Black Cat is available in 1kg pack and is cheaper than other versions of peanut butter, providing the consumers with more peanut butter that can be used daily without stretching the budget of a household too much.
Moreover, taking into account how prudent South Africans are being when it comes to spending money, timing of Creamia seems interesting indeed. This product offers consumers not only the taste but also quality and affordable price.
Creamia can be used daily either as breakfast or as lunch; it is not limited only to special occasions.
“We know that South Africans are looking for products that deliver on taste, quality and value. With Black Cat Creamia, we wanted to create something magical that feels & tastes like what consumers expect from us while still making sense for every member of the household. The smoother, creamier and sweeter taste gives consumers more of what they love without making everyday shopping feel like a compromise,” says Marketing Manager: Thabiso Masehla at Tiger Brands
On the other hand, Creamia also has its own package design, which ensures that the new variety stands out, but retains the well-known appearance of Black Cat familiar to many South Africans.
Thus, although 100 years is definitely something to be celebrated, Black Cat is obviously not a brand that looks backwards. With Creamia, it prepares for the next generation of homes – with more to go around, more to share, and just plain more peanut butter in the jar.
