As South Africans prepare for Easter travel and family gatherings, TOPS at SPAR is reinforcing its Phuza Right message, calling for responsible celebration during one of the busiest periods on the calendar.
The initiative encourages all eligible adults to drink responsibly while looking out for one another. It places strong emphasis on balancing enjoyment with safety, especially as millions take to the roads and communities come together.
According to insights from the Road Traffic Management Corporation, over six million South Africans travelled during the 2025 Easter weekend. This surge significantly increased the risk of road incidents. While fatalities showed a decline, alcohol-related crashes and social harms remain a serious concern.
Thami Silwana, National Liquor Executive at TOPS, highlights that Phuza Right goes beyond moderate drinking. The campaign aims to build a culture of accountability that protects families, strengthens communities and contributes to safer roads across the country.
At its core, the initiative promotes simple but effective actions. These include pacing alcohol consumption, alternating drinks with water or soft beverages, arranging transport in advance and appointing a designated sober driver. Equally important is checking in on friends and encouraging responsible behaviour within social circles.
Easter remains a time of connection. Families reunite, friendships are renewed and communities gather through shared cultural experiences. Across South Africa, celebrations often revolve around food and refreshments, from home gatherings to lively community spaces where traditional favourites like tripe and beef nhloko are enjoyed.
Phuza Right seeks to preserve these moments while ensuring safety is never compromised. By equipping individuals with practical knowledge and encouraging shared responsibility, the platform supports safer, more mindful celebrations.
As the country embraces the spirit of Easter, the message is clear. Celebration should never come at the cost of well-being. Through conscious choices and collective care, South Africans can ensure the holiday remains a time of joy, connection and lasting positive memories.
