“this newest innovation by L’Oréal Professionnel is set to change the game for all hair types.”
Johannesburg. L’Oréal Professionnel hosted an intimate event to officially launch and celebrate their newest innovation, the L’Oréal Professionnel SteamPod 3.0. Not only is this new addition to the L’Oréal Professionnel family set to change the game for hair styling but you can now look forward to healthier and glowing hair. The afternoon was filled with great conversations around all things hair, not only for sleek and straight hair but also for naturalistas while talking to all kinds of hair types.
The event was hosted by the lovely TV and radio news broadcaster, Chanté Jantjies, who captivated the audience with her poise as she worked the room and allowed the guests to share their hair stories and challenges right before she introduced Taryn Bloem, Education Manager for L’Oréal Pro as well as Mashudu Netshidivhani, Afro Specialist and Education Manager at L’Oréal SA. The room was filled with chatter and cheer as these hair specialists addressed a lot of hair concerns and struggles, while demonstrating how the L’Oréal Professionnel SteamPod 3.0 is equipped to ensure healthier hair and debunk the challenges of using hair straighteners.
“The L’Oréal Professionnel SteamPod 3.0 innovation with its unique patented steam technology promises to instantly transform your hair 2x faster, 2x smoother* while reducing hair breakage by 78%** compared to traditional hot irons, making it the safest hot iron of its kind. From loose curls, easy waves, to sleek & straight. The L’Oréal Professionnel SteamPod 3.0 is suitable for all hair types and hairstyles.” Shares Nosizwe Hude, Brand Head at L’Oréal Professionnel and Kerastase.
While the event addressed many serious issues concerning hair care, the afternoon was sealed off with a delicious spread by culinary queen, Vicky Crease and guests such as Blue Mbombo, Mbali Nkosi, Leanne Dlamini and Abigail Visagie, to mention a few, were whisked away by the entertaining sounds of South Africa’s most loved DJ, DBN GOGO, while enjoying delicious cocktails by Rémy Martin and champagne by Piper Heidsieck.
Catch up on all the event happenings by using on the hashtag #KeepTheSteamAlive and for more information on the L’Oréal Professionnel SteamPod 3.0 visit www.lorealprofessionnel.com. The L’Oréal Professionnel SteamPod 3.0 retails from R5 299 and can be purchased online at Superbalist, Hair Networks as well as select L’Oréal Salons.