by Danny Mdluli -

Get Ready for Fresh Vibes and Festival Thrills: AXE South Africa Teams Up with Hey Neighbour Festival for an Unforgettable Experience

Johannesburg, 20 October 2023

In an exciting collaboration that promises to infuse an irresistible blend of scents and a groundbreaking festival experience, AXE, the globally renowned grooming and personal care brand, has announced its partnership with the eagerly anticipated Hey Neighbour Festival.

The Hey Neighbour Festival, a dynamic celebration of music, art, culture, and community, has swept across South Africa, becoming a focal point of conversations nationwide. AXE’s reputation for keeping you fresh and confident aligns seamlessly with the festival’s mission to create unforgettable moments.

AXE’s presence at the Hey Neighbour Festival is set to take the event to unprecedented heights, with the introduction of the AXE Dome—a first-of-its-kind concept in South Africa. The Dome will serve as a canvas for interactive displays and captivating visuals, promising to transform this year’s festival into an extraordinary multisensory experience.

Gareth Marshall, Sponsorship & Partnership Lead at Unilever South Africa, expressed his excitement, saying, “We’re absolutely thrilled to join forces with Hey Neighbour Festival and introduce this ground-breaking experience through our AXE Dome. The Dome embodies the very essence of AXE, delivering a sensory experience that deeply resonates with our audience. Our partnership with Hey Neighbour Festival allows us to connect with our fans in a way that’s truly unique, all while ensuring they stay fresh and confident throughout the event.”

As part of the dome activation, festival-goers will not only have the opportunity to sample AXE’s diverse product range but also immerse themselves entirely in the world of AXE, exploring various variants and ingredients. From body sprays to deodorants, attendees will enjoy a hands-on experience with AXE’s products, enabling them to discover their favorite scents and stay fresh, regardless of how long the festival lasts.

RAISE YOUR FESTIVAL GAME WITH HEY NEIGHBOUR’S CAMPING LEVELS

Glen, Managing Director of Hey Neighbour Festival, expressed his enthusiasm, saying, “We’re thrilled to welcome AXE as our partner for this year’s Hey Neighbour Festival. AXE’s dedication to enhancing the festival experience through the ground-breaking AXE Dome and sampling opportunities aligns perfectly with our mission to create moments of joy and connection that are simply unforgettable. Together, we’re poised to make this festival season the best one yet.”

The partnership between AXE and Hey Neighbour Festival promises to redefine the festival experience, leaving festival-goers with lasting memories and, of course, an invigorating feeling of freshness. Be sure not to miss this electrifying collaboration at the Hey Neighbour Festival.

For more information about AXE and Hey Neighbour Festival, visit:

by Danny Mdluli -

DAVIDO, J HUS AND BALCK SHERIF ANNOUNCED AS HEADLINERS FOR THE AFROFUTURE FESTIVAL 2023

ACCRA, GHANA – Culture Management Group (CMG) announces afrobeats superstars Davido, J Hus, and Black Sherif as the musical headliners for AfroFuture Festival 2023. To help heat up the stage, these heavy hitters will be joined by a number of local and international musical acts to make this year’s festival one you don’t want to miss.

Sponsored by powerhouse brands like TuneCore, YouTube, Black Ambition, Topicals, Martell, and Jameson, this highly anticipated two day event will make its return to El Wak Sports Stadium in Accra, Ghana on Thursday, December 28th and Friday, December 29th.

AfroFuture continues to be a leader in celebrating Africa’s unique culture and the lively work of its many creatives, artists, and entrepreneurs across the continent. To strengthen its commitment to unify the diaspora, AfroFuture’s 2023 theme is “Black Unification & Pan Africanism,” which honors the achievements of Black pioneers throughout the diaspora and highlights their contributions to art, culture, and innovation. This year’s theme will delve into the global connections and shared experiences of African people, including conversations on the history of the Pan-African movement, the role of diaspora in global politics, and the significance of diaspora unity.


To bring this theme to life, the AfroFuture festival grounds will be transformed to encompass several cultural concepts – all created to take a deeper dive into the worlds of art, music, fashion, culture, and food. Each area will bring together a variety of local creatives, culinary professionals, musicians, and artists to create an engaging and unexpected world for festival guests to experience.

       “AfroFuture has always been more than just a festival; it’s a full-circle celebration of everything African – our culture, our people, our talents, and serves as a platform for us to appreciate and acknowledge the larger contributions we make in the world,” said Abdul Karim Abdullah, AfroFuture’s CEO and Co-Founder. “This Detty December, we’re back bigger, better, and stronger and we can’t wait to give our global supporters an unforgettable experience by beautifully blending the worlds of food, art, fashion, and music.”


       “Every year, we look forward to contributing to the growth of Ghana’s tourism and hospitality sectors by welcoming international visitors back to the country to experience not only our events, but all that Ghana has to offer.” said Kenny Agyapong Jr., COO & Co-Founder of Afrochella. “As one of Ghana’s most recognized cultural moments, AfroFuture will continue to foster engagement, increase interest, and boost tourism within the country, with a goal to make Ghana a premier destination for all travelers worldwide.”

AfroFuture has partnered with Streamline Travel and TravelMo to provide visitors from abroad with the best deals on flights and hotel accommodations when planning their trip to Ghana.

Back by popular demand, AfroFuture’s Vendor Village will again feature a one-of-a-kind exclusive food experience, located right on the festival grounds. The market will include 35 vendors including 12 fashion, beauty, and arts merchants as well as 23 food vendors featuring cuisines from all over the continent.

The road to AfroFuture continues on Monday, December 18th through Saturday, January 2nd and will feature the following flagship events and elements:

  • ●  Afro Expo 2023: A two-week expo that will host a series of digital experiences, wellness sessions, screenings, and panel discussions centered around the worlds of culture, technology, health, film, music, and art – connecting the diaspora to industry experts and changemakers who are creating opportunities on the ground and across the continent.
  • ●  Black Ambition Pitch Competition: A one-day entrepreneurship activation including panels and a pitch competition for African entrepreneurs, curated in partnership with Black Ambition, a non-profit initiative founded by visionary recording artist, producer and songwriter Pharrell Williams. Entrepreneurs will be able to pitch for a chance to win up to $5,000 for their business.
  • ●  AfroFuture Music Museum: A visual musical library-like experience that will transport the audience across time and space through live performances, art installations, and digital and printed material.
  • ●  Rising Star Challenge: Aspiring artists across the continent will have the opportunity to submit their musical profile for a chance to perform at the 2023 AfroFuture Festival and market their music to the masses. The 1st place winner of the Rising Star Challenge will win a cash grand prize, a studio session with an acclaimed producer, and more.
  • ●  AfroFuture x Black Film Space Film Competition: A partnership with the non-profit organization Black Film Space curating a short film contest highlighting Ghanaian filmmakers. The 1st place winner of the Film Competition will win a cash prize and an all expenses paid trip to represent Ghana as an Ambassador at Cannes Beach Film Festival.
  • ●  New Year’s Eve Celebration x PVO: AfroFuture teams up with PVO (Positive Vibes Only) to ring in the New Year with an unforgettable year-end celebration.
  • ●  AfroFuture Foundation Giveback: AfroFuture will host its annual community service day by providing packaged meals to various communities across Ghana.
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For more information on AfroFuture 2023, please visit https://www.afrofuture.com/ and follow @afrofuture on X (Twitter), Facebook, and Instagram to stay up to date on the latest news and events.