X Marks Your Favourite App with the new HUAWEI nova Y72’s X Button

Following the recent launch of the HUAWEI nova Y72, HUAWEI introduces a game-changing feature that revolutionises the phone’s usability – the X Button. This innovative addition is not just a button; it’s a gateway to a world of convenience tailored to enhance the efficiency of your daily life.

The launch of the HUAWEI nova Y72 is the latest milestone in its celebrated nova series. It represents a significant step forward, embodying the essence of style, innovation and a deep understanding of the evolving needs of young, tech-savvy and price-conscious consumers. The HUAWEI nova series, long revered for delivering exceptional performance and capturing hearts with its practical yet exquisite features, has taken a bold step forward by incorporating the X Button in the HUAWEI nova Y72.

A Few Clicks Deliver the Ultimate Convenience

The revolutionary X Button is the crowning glory of the HUAWEI nova Y72, a feature that transforms how users interact with their device. More than just a functional component, the X Button showcases HUAWEI’s commitment to innovation, ease and efficiency, making the HUAWEI nova Y72 an extension of the user’s lifestyle and an inherent part of their style.

Found on the left-hand side of the phone and seamlessly integrated into the phone’s interface, the button offers a unique way to engage with one’s phone. With a single click, the button organises frequently used apps into a convenient, quick custom menu of the user’s most preferred apps, streamlining access. From here, users can customise this menu for easy access to apps and assign two preferred apps that can be accessed through a double click and click and hold function for immediate app access.

The double-click or click and long-press actions will then quickly launch key applications such as the camera, flashlight, or frequently used applications the user wants access to, including entertainment, navigation, banking apps or even an emergency contact. The X Button simplifies these actions into intuitive click operations, enhances the smartphone’s usability and significantly reduces operational complexity, making the HUAWEI nova Y72 a model of convenience and functionality.

Seamless Entertainment at Your Fingertips

Gone are the days of endless searching for your favourite entertainment apps. With the X Button, users can leap straight into a world of music, movies, apps or games with a single tap. Whether it’s Spotify for your daily playlist, Netflix for the latest series or a quick round on your favourite game, the X Button brings a world of entertainment to your fingertips.

Navigation Made Effortless

Travelling is now more convenient than ever. The X Button on the HUAWEI nova Y72 provides instant access to Google Maps, your preferred navigation system, or a quick hail of a taxi via Uber. Users can transition from one location to another without the hassle, making the journey as enjoyable as the destination.

Communication with a Click

Stay connected with loved ones, friends or colleagues effortlessly. The X Button revolutionises how we reach out, offering shortcuts to your favourite chat platform, a loved one’s number or essential contacts at the office. By simplifying communication, it ensures that you’re always just a click or two away from those who matter most.

Stay Social with Ease

For social media enthusiasts, the X Button is a game-changer. You can now access Instagram, TikTok, Facebook, X, or any other social platform without the endless scrolling. The X Button brings your social world closer, keeping you connected and easily updated.

The Power of HUAWEI nova Y72 Enhanced by X Button

The HUAWEI nova Y72 isn’t just about the X Button. It offers an immersive audio-visual experience with its 6.75-inch large display, complemented by a 50MP camera supporting Super Night Mode and AI Snapshot for exceptional image quality. With 128GB of storage, the HUAWEI nova Y72 provides ample space for all your needs. The 6000mAh battery in a compact, lightweight design negates the need to drag along a power bank. Additionally, the fashionable Starry Circle Design and high-definition main camera adds an element of elegance, while its EMUI 12 operating system ensures a smart, convenient, seamless and efficient interactive experience.

Renowned for its large screen, enduring battery life and generous storage capacity, the HUAWEI nova series has consistently married advanced technology with HUAWEI’s fashion first approach. The HUAWEI nova Y72 continues this legacy, elevating the user experience and packing all the features you expect from a phone, all at an affordable price point. It’s not just a device, it’s a lifestyle enabler designed to simplify and enhance every aspect of your life.

The HUAWEI nova Y72 is now available in South Africa on the HUAWEI online store and in all operator channels across South Africa.