In a splendid comeback, the Whisky Live Festival, a celebration of whisky culture, marked its grand return with a captivating media launch at The Firs in Rosebank on Thursday, October 12th. This launch provided an exciting glimpse of what awaits at the highly anticipated Whisky Live Festival, set to run from November 1st to 3rd, commemorating 21 years of whisky enjoyment.
The event commenced with a tantalizing whisky tasting session led by Steven Saunders from Balvenie, offering a sneak peek into the exceptional whiskies slated for the main event in November.
Ken Varejes, the CEO of Whisky Live, encapsulated the essence of the celebration by saying, “Bringing the World of Whisky to You has always been our mission at Whisky Live. This year, we’re diving headlong into our rich heritage since 2002, focusing on the mystique and allure that surround this timeless golden liquid.”
Varejes went on to emphasize, “We invite you to gear up for an immersive journey, weaving fascinating tales, unmatched tastings, and indelible moments into a tapestry of pure taste delight.”
The Whisky Live Festival promises an immersive experience filled with captivating stories, unparalleled tastings, and unforgettable moments, creating a tapestry of pure delight for whisky enthusiasts. With an astounding showcase of over 200 whiskies, attendees are in for an exclusive journey tailored to the most discerning whisky palates.
Embracing the digital age, the Whisky Live Festival has introduced an innovative e-commerce platform. Brands now have the autonomy to manage their sales, providing attendees the convenience of discovering and securing their favorite whiskies effortlessly. In collaboration with The Whisky Shop, the festival offers streamlined delivery options, including direct doorstep delivery and convenient pickup from the onsite whisky shop.
Dave Broom, a globally acclaimed whisky expert with over three decades of industry experience, will grace the Whisky Live Festival as the distinguished guest and host of highly-rated Master Classes. Attendees will have the unique opportunity to explore the world of whisky through the eyes of this extraordinary expert.
The Whisky Live Festival is primed to be an unforgettable celebration, offering an exciting journey through the diverse world of whisky. Attendees will savor unparalleled tastings, enriching masterclasses, and engaging experiences, creating an event to be cherished.
Whisky aficionados will be delighted to explore a diverse range of esteemed whisky brands at the festival, including Glenfiddich, The Balvenie, Johnnie Walker, The Macallan, Glenmorangie, Lagavulin, Ardbeg, Talisker, Laphroaig, Glenlivet, Aberlour, Jameson, Hibiki, Woodford Reserve, and many more.
- Dates: November 1, 2, and 3, 2023
- Time: 6:00 PM to 10:00 PM each day
- Venue: The Firs, Rosebank
- General Access Ticket Price: R495 (including VAT)
For ticket sales and more information, visit the official Whisky Live Festival website.
Whisky Live supports responsible drinking.