South Africa, 30 January 2024 – Converse, a champion of creativity and self-expression, is encouraging fans to Discover their Edge of Style, as it adds elevated new styles to the De Luxe collection and rolls out a series of high heat collabs with female designers and creatives.
This Summer, Converse advances style, fit, form and function with the addition of two new elevated styles that go beyond the expectations of the Chuck, mixing classic with Luxe. Joining the recently introduced and immediate fan favorite, the Chuck 70 De Luxe Heel, is the Chuck 70 De Luxe Wedge – which offers up to four inches of elevation – and the Chuck 70 De Luxe Squared.
Both styles transform the brand’s iconic rounded rubber toe cap into one with angular, squared proportions for an entirely new dimension and expression, while evoking the Chuck Taylor’s notable DNA up top – featuring stitch detailing, octangular Converse patch and classic colorways synonymous with the brand.
To launch the new ‘Edge of Style’ campaign, Converse becomes the catalyst for discovery enabling you to explore what it means to push beyond style limits.
The new De Luxe collection launches alongside a series of global high heat collabs with female creative collaborators including Martine Ali, Feng Chen Wang and Isabel Marant. Each collaborator is known for charting new paths and redefining the status quo, and Converse has offered the iconic Chuck Taylor silhouette as inspiration, and a catalyst for creativity to define the future of fashion.
A Brilliant First Take on New Squared-Toed Converse Chuck 70 Featuring Swarovski® Crystals
No stranger to the world of fashion, Swarovski crystals is synonymous with innovation and creativity and has inspired mesmerizing designs for over 125 years. And much like Converse, Swarovski has been adopted, beloved and embedded in some of culture’s most iconic moments.
Swarovski crystals offer endless opportunities for self-expression. Featuring over 1,300 individual Swarovski crystals encrusted on each pair, the De Luxe Squared allows the silhouette’s upper to shine and juxtaposes the notable upper with an assortment of multi-sized crystals.
The Chuck 70 De Luxe Squared and the Converse De Luxe Squared with Swarovski crystals complete the De Luxe silhouettes and will debut globally on February 1, 2024.
The Chuck 70 Squared will retail online at www.converse.co.za, Converse (Sandton City, Menlyn Park and Mall of Africa) on 1st February.
The Converse De Luxe Squared with Swarovski crystals will be available online at www.converse.co.za and Sandton on the 9th of February 2024.
For more information about Converse products, its collaborators, and upcoming drops, visit www.converse.com
Connect with Converse South Africa on social media by following @converse.za and #CreateNext #EdgeOfstyle #DeluxeCollection