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Johannesburg, 28 March, 2024: Johnnie Walker, the globally acclaimed scotch whisky, has brought a touch of beachside bliss to the heart of Johannesburg with the highly anticipated launch of its latest innovation, Johnnie Walker Blonde. This bright and lively expression promises to captivate whisky enthusiasts and newcomers alike, offering an exciting twist to their whisky enjoyment. The electrifying unveiling event took place at Monte Casino Fourways, where attendees, including media, influencers, and consumers, were treated to an exhilarating sensory experience.
Guests were invited to embrace the sun-kissed spirit of Johnnie Walker Blonde through a series of vibrant activities under the Johannesburg sky, including beach volleyball, beach ball pools, live music, slushies, ice cream, delectable cuisine, and even spray painting miniature striding men. Brand ambassadors were on hand to provide insights into the inspiration behind this innovative addition to the Johnnie Walker family.
“We are thrilled to finally introduce Johnnie Walker Blonde to the South African
market,” said Natalia Celani – Marketing and Innovations Director at Diageo South
Africa. “This unique whisky is perfect for those who are looking for a bright and
vibrant drink that is sure to impress. We are excited for consumers to try it for
themselves and experience the taste sensation that is Johnnie Walker Blonde.“
The vibrant and unique new offering from Johnnie Walker is a distinctive blend that
is perfect for the sociable whisky enthusiast to enjoy. Bursting with a sweeter and
smoother taste profile, the unexpected new addition to the whisky category is set to
revolutionise the taste experience of whisky lovers and new whisky lovers.
Johnnie Walker Blonde is available at leading outlets across the country.
Official tasting notes below.
Nose: Vanilla mixed with toffee, topped with bright berries.
Taste: Sweet vanilla and apple, lightly spiced and drizzled with caramel.
Finish: Smooth and light.
For more information on Johnnie Walker, please visit
https://www.johnniewalker.com/en-za/ and follow @JohnnieWalker on Facebook,
Twitter and Instagram. Follow the conversation using the hashtags #KeepWalkingSA
