Across South Africa, more people are choosing intentional living—making small daily changes that improve health, balance, and self-confidence. From eating better to exercising and focusing on mental well-being, wellness has become a lifestyle. But one important area is often overlooked: oral care. Research shows that oral hygiene is directly linked to overall health, making it an essential part of self-care. This is where Listerine®, South Africa’s No.1 Mouthwash Brand**, plays a big role. Just 30 seconds of rinsing twice a day gives up to 5 times more cleaning power when added to brushing*, helping fight plaque, improving gum health, and keeping your mouth fresh for longer.
Wash Your Mouth™ Campaign
“With our new Wash Your Mouth™ campaign, we want South Africans to see that brushing alone is not enough,” says Edna Mohale, Head of Marketing at Kenvue South Africa.
“As the leading mouthwash brand, we are promoting whole mouth health by encouraging people to add Listerine® to their daily routine. It’s a small step that can make a big difference—especially in a country where access to dental care is limited.”
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The campaign is all about education and awareness. Its simple message—brushing is not enough—encourages people to make oral hygiene an easy, affordable part of everyday life.
Experience the Campaign in Johannesburg
Shoppers can experience Listerine®’s cleaning power at Sandton City, Johannesburg, on 5 September 2025. Visitors will get:
- One-on-one oral care consultations with Cole Gilbert, President of the Oral Hygienists Association of South Africa (OHASA).
- A dynamic product education stand.
- Fun, interactive activities that promote better oral health habits.
The first 150 visitors will receive exclusive Listerine® goodie bags, and five lucky winners stand a chance to win cash prizes.
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A Simple Step for a Healthier Life
Oral health is about more than a clean smile—it’s about living well. With Listerine®, South Africans have a simple and effective way to boost oral care and support overall wellness, one rinse at a time.
