Celebrated South African-born cultural icon, hip-hop artist, and entrepreneur YoungstaCPT has joined forces with Reebok for a collaboration that’s set to change the game — a bold, innovative, and limited-edition sneaker. Say hello to the Oh-Two-1.
Aptly named after the 021 area code of YoungstaCPT’s hometown, Cape Town, the Oh-Two-1 is more than just a sneaker — it’s a mixtape in motion. Every stitch tells a story. Every panel and texture was chosen with purpose.
Designed by YoungstaCPT himself and brought to life with original illustrations by fellow Capetonian Ross Solomon, the Oh-Two-1 captures a life lived in rhythm with the highs and lows of the streets — not only of Cape Town but across the globe.
A true collaboration rooted in legacy, every detail pays tribute to the Cape Flats. From hand-sketched spray cans and Metrorail trains to the legendary Gatsby sandwich, every inch of the Oh-Two-1 echoes YoungstaCPT’s roots. Cassette tapes, arcade buttons, washing lines, taxi rides — this is a story told in leather, stitch, and sole. It’s the Cape, remixed into one striking collage — a salute to the hustle, the grind, and the glow-up that shaped one of South Africa’s most authentic voices.
The silhouette? None other than the Reebok Pump OmniZone — a ‘90s icon reborn with attitude. The outsole draws inspiration from Cape Town’s streets, highways, and pavements, while the yellow-orange fade reflects the city’s sunrise and sunset moments over Table Mountain.
It’s art. It’s legacy. It’s pure Cape Town hustle.
A lifelong supporter of the brand, YoungstaCPT says the collaboration came naturally:
“Truth be told, Reebok has always been that iconic sneaker every kid in the hood wanted. I’ve been wearing Reebok since I was knee-high. Even before the music, this brand was for my city, for my people – a brand for everyone who built something out of nothing.”
He continues,
“The collab for me is about building a legacy for my people, claiming our stake and living to our true potential. And nobody ever said it was going to be easy. This is what perseverance looks like, those ten thousand hours we put in.”
This drop forms part of Reebok South Africa’s Pure Mzansi Gold Series — an ongoing celebration of the country’s finest artists, athletes, and pop culture icons. Following in the footsteps of the late AKA, YoungstaCPT becomes the third South African to craft a signature Reebok sneaker. The Oh-Two-1 also marks the most valuable local sneaker collaboration in the brand’s history.
“YoungstaCPT fits the Reebok attitude more than anyone,” says PJ Morilly, Reebok South Africa. “He’s a leader. A storyteller. Someone who carved his own path. That’s exactly the kind of energy we want to champion.”
“You can’t be a challenger without ruffling some feathers,” adds Kevin Duke, Reebok Global Product Director. “Like Shaq and Iverson, YoungstaCPT brings a unique voice to the global stage.”
To support the launch, Reebok is rolling out a two-part mini doc that dives deep into the creative grind behind the collaboration — told mixtape-style. Expect raw stories, real influence, and the voices of everyone who helped bring the vision to life. Fans can also look forward to exclusive behind-the-scenes content and interactive activations that channel YoungstaCPT’s signature energy — bold, rebellious, and unapologetically original.
And what makes it truly exclusive? Only 500 pairs exist — each signed, numbered, and boxed with a custom sleeve and sticker sheet inspired by Youngsta’s classic mixtapes and bars.
The Oh-Two-1 officially drops this Friday, 31 October, retailing for R3,999 at Reebok Canal Walk and select retailers including Sportscene, Studio88, Shelflife, Sneaker District, and Y?Gen, as well as online at Reebok.co.za.
Joburg sneakerheads are invited to Sneaker District, Melrose Arch, this Friday for the Oh-Two-1 launch with YoungstaCPT x Reebok. Don’t miss the vibe — it’s going to be major.
